D-Bone
Dec 8th '06, 11:17 AM
The Entertainment Software Rating Board will begin airing public service announcements on the television and radio to educate parents about the video game ratings system and encouraging them to use it in family purchasing decisions. The PSA campaign got underway yesterday, with Sen. Hillary Rodham Clinton (D-NY) and Sen. Joe Lieberman (D-CT) joining ESRB president Patricia Vance at the Capitol to kick it off.
There are six 30-second television commercials and two Spanish- and English-language radio spots that come in 30- and 60-second versions. The commercials have been distributed to 800 stations in the US, which will begin airing them during the holiday season.
Sen. Clinton and Sen. Lieberman's backing for the ad campaign is significant. Both of them sponsored last year's Family Entertainment Protection Act, which would have established federally coordinated oversight of the ESRB's game rating system. Retailers selling M-rated games to minors would have also faced penalties under the legislation while the FTC would have been put in charge of tracking complaints about the ratings system.
Read More: http://arstechnica.com/news.ars/post/20061208-8380.html
There are six 30-second television commercials and two Spanish- and English-language radio spots that come in 30- and 60-second versions. The commercials have been distributed to 800 stations in the US, which will begin airing them during the holiday season.
Sen. Clinton and Sen. Lieberman's backing for the ad campaign is significant. Both of them sponsored last year's Family Entertainment Protection Act, which would have established federally coordinated oversight of the ESRB's game rating system. Retailers selling M-rated games to minors would have also faced penalties under the legislation while the FTC would have been put in charge of tracking complaints about the ratings system.
Read More: http://arstechnica.com/news.ars/post/20061208-8380.html