D-Bone
May 22nd '06, 09:41 AM
Source: http://www.1up.com/do/newsStory?cId=3150938
You know how Xbox 360, PS2, and GameCube games all have distinct branding regarding their cases? Logos on them that clearly distinguish them from other packaging so as the consumer will not mistakenly purchase a PSP game when he really needed it for the Nintendo DS? The IEMA, Interactive Entertainment Merchants Association, released today a new standard icon and box in hopes of formalizing the appearance of PC videogame packaging.
This updated, standardized look will make its first appearance on Madden '07, in hopes that such a high-profile title will cause other companies to quickly fall in line.
You know how Xbox 360, PS2, and GameCube games all have distinct branding regarding their cases? Logos on them that clearly distinguish them from other packaging so as the consumer will not mistakenly purchase a PSP game when he really needed it for the Nintendo DS? The IEMA, Interactive Entertainment Merchants Association, released today a new standard icon and box in hopes of formalizing the appearance of PC videogame packaging.
This updated, standardized look will make its first appearance on Madden '07, in hopes that such a high-profile title will cause other companies to quickly fall in line.